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They revolutionized the writing habits of millions of buyers around the world who proceed to value them for their quality and affordability. You scarcely find in the world who has never written at least a word with a BIC pen. History The story of this famous and ordinary brand has it is roots in 1945 when Marcel Bich, a former production manager of a paint factory, purchased a factory outside Paris and in cooperative relationship with Edouard Bouffard begun developing elements for ink pens and mechanical pencils. The duo in the first place fabricated for third parties, including the widely known and esteemed French brand Waterman. As the writing instruments constituents business begun to grow, the development of the ballpoint was encouraging in both Europe and the United States, and Marcel saw the enormous potential of this new writing instrument. After obtaining the patent rights for a ballpoint formulated in 1935 by Hungarian inventor, Ladislao Biro, who was a refugee in Argentina, he bettered it is production procedure and introduced in December 1950 his authenti and lowcost pens in Europe, calling them BIC Cristal Ballpoint, a quick and easy abbreviation of his surname. As he intended to export the product to the United States, the H in the end was deleted. In English, the pronunciation BICH is very similar to bitch, a heavy bad word. The pen that permitted write effortlessly through a little sphere located at the tip of the pen was so successful that in just two years, the annual sales volume exceeded 21 million units. He then started out to export to assorted European countries like Italy, in 1954, and after the acquisition of Biro-Swan, likewise went on to trade to England, Australia and New Zealand. In 1956 the company started out operating in Brazil. Two years later the company introduced their pen in the U.S. market. At first, buyers were reluctant to buy a BIC pen, as so a great deal of pens had been introduced without success in the U.S. market by other manufacturers. To counter this hesitancy, the BIC Company devised a crusade on national television to tell buyers that this ballpoint pen “Writes First Time, Every Time” and that it is price was only U.S. $ 0.29. BIC also launched ads that showed it is pens being fired from a rifle, strapped to an ice skate, and even mounted on a jackhammer. After a year, contest forced prices down to $ 0.10 per pen. The French government granted it is approval, in 1965, for the use of ballpoint pens in schools, opening a huge market for the brand. In 1969, BIC has already fictitious 25% of the pens used all around the world. The company then expanded it is product range, syndication lighters and shavers, and started out to enter alien markets by creating subsidiaries, acquiring control of alien companies or through agents. |
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