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There are a great deal of myths regarding The Business World, and one of the most persistent is that businesses are in the business of hiring people. While, indirectly, that may in the end prove to be the case, it likewise gets the “cart” well in front of the “horse.” The principal goal, the principal reason for the existence of a business–any business–is to make money! While that statement may, at first, sound altogether craven, it comes into very clear perspective when one considers this: Unless a company does make cash it ceases to exist, and then it surely won’t be hiring anybody. So, in order to be in a position to hire people, the company will have to be economically sound and profitable–and have the momentum and wherewithal to stay that way. Of course a company’s laborers are a significant driving strength behind it is capacity to be profitable and stay profitable. But always lurking in the background is the company’s raison d’être, it is “reason for being,” and that is to make money! Sometimes that is accomplished by reducing the number of employees. Sometimes it is accomplished by purchasing a new piece of instrumentation and other times it is accomplished by hiring people. Generally, when a piece of instrumentation is purchased, the decision-makers recognise incisively what they want that item to do. For example, a pump may be necessitated to move a given volume of liquid with a sure viscosity over a specified distance in a required amount of time. The company knows precisely what it wants that pump to accomplish, and unless it can, the pump won’t be purchased. What the company has done, then, is to define the “Key Performance Indicators (KPIs),” i.e., what the pump is intended to do. From that, the “specs” of the pump may then be specified and respective pumps equated for purchase, etc. Unfortunately, this same methodical, logical approach is NOT always employed when it comes to hiring new employees. Let me provide an example. Below is an actual occupation description for hiring a chemical sales representative for a Fortune 500 chemical company. JOB DESCRIPTION – CHEMICAL SALES REPRESENTATIVE Required Qualifications: • BS Degree Desired Qualifications: • 3-5 years merchandising experience The successful nominee will: • Drive end-user conversion and expanded usage within client base HOW TO ‘HIRE TO WIN’ The “specs” of the campaigner are laid out in the occupation description, but what is it that the chemical sales representative is actually supposed to do, to accomplish? In a typical “job description” the “person” is in general specified but not the “position,” and that is the beginning of most hiring mistakes–the failure to establish KPIs for the position up front. So, how does a company today “hire to win”? There is no one, all-encompassing answer to that question, of course, but surely there are guideposts along the way to point a company in the right direction. At my recruiting firm, we have worked with hundreds of companies and hiring managing directors over the years, and we have yet to listen an individual tell us that they actually want to hire a mediocre person. Yet, all too often that is incisively what happens! How? Why? What does it take to “hire to win” in today’s competitory international economy, which is always fraught with sudden change and volatile uncertainty? The search routine we have employed to finish over 300 successful searches in seven years comprises of the following FOUR phases: • Identify The root cause of most hiring errors begins in Phase I, the “identification” of talent. In order to the right way discern top performers, every one ought to know what it is, specifically, that a person will be expected to do in the position being filled. In other words, what does “success” on the occupation look like? But, as already indicated, all too often times a set of “specs” is invented that describes the person and not the job. To “hire to win,” everyone ought to recognise what it is the person in the position is actually going to do. Then and only then may it be somewhat determined if the company is potentially hiring the right person for the job. Using the occupation description provided above, we may without doubt find a 3-5 year chemical salesperson who has increased sales and seems to be good at consultative selling, sounds good, i.e., communicates well, states they may work well with others, etc., but may they actually do the job? We frankly don’t know… unless we recognise what the hiring manager wants them to do. So, to answer this, as well as other pertinent questions, we called the hiring manager. Our primary question was: “You hire this person and one year from now you sit down to do his/her performance review. What is it that he/she would have had to have done, and to have accomplished, over the year that would enable you to give the most eminent rating possible on his/her performance review?” The rest of the speech went something like this. We continued the dialog and it was decisive that, for the duration of the original year, a top performing person in this role, given the need for training, learning the new product line, establishing relationships with current clients and starting to call on new clients will have to be competent to achieve a double-digit revenue growth of 10% but that 15% might be too much of a stretch. However, anything less than 10% would suggest a mediocre person was hired, not a star. Next we asked: “The occupation description states the following: ‘Partner with distributors to see to it end-user education is provided to clients as required.’ What does this mean, exactly?” We learned that there were five distributors in the geographic locale representing the company’s products. The company was satisfied with three of them but not with the other two. Thus, working with the hiring manager, a KPI was established as follows: “Establish and build relationships with the five distributors in the territory for the duration of the basi three months. In the second three months, comprehend the distributors’ business plans and valuate their performance versus the plans. In the third three-month period, work almost with any distributors not achieving their growth targets. In the final quarter, replace, if necessary, any distributors that are not capable to deliver versus the plan.” Notice that there was not one thing under “desired qualifications” or “required qualifications” that brought up anything in regards to the importance of managing distributors, and yet this turned out to be a key performance indicator for this role! THE KEY ROLE PLAYED BY ‘KEY PERFORMANCE INDICATORS’ “Key performance indicators” (KPIs) are quantifiable measures of success. Most companies we work with use KPIs to routinely valuate their progress toward their imagination and long-term goals. What some companies often times fail to do, however, is equate how the goals intended to be attained of the business unit logically link to each position that they are attempting to fill. Through galore of the types of conversations described above, we have found that there are in general four to six KPIs for any given position. The SIX KPIs for the Chemical Sales Representative’s position, for example, became: • Achieve 10% revenue growth in year one. |
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