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Founder of Veritas Precious Metals Mark Platt studied at Oxford University before joining classic brand Alfred Dunhill where he worked on constructing menswear accessaries and fragrance products. He moved to iconic jeweller Tiffany and Co., where he worked for 6 years and furthered a passion for Sterling Silver accessaries and jewellery. Tiffany offered a arousing and attention holding insight, with it is outstanding archives and history, into the silversmith’s and jeweller’s art over the course of a century and a half. Mark launched Veritas Precious Metal Design (from the Latin meaning “Truth”) in Sept 2003. The primary collection was launched at the New York Collective in July 2004, with the object of creating distinguishable and distinguishable cufflinks in Sterling Silver and Rhodium Plate. The second Veritas collection debuted in New York 2005, featuring new enamel designs, which built on the strong theme of Swarovski crystals from the former year. It featured the distinctive African Animal Collection, exquisitely carved heads of Lion, Rhino, Leopard and Oryx with safari coloured enamel fittings. Mark Platt is principally fascinated in design innovation, combining strange precious materials and supplying change and stimulus with each new season. A little history Jewellers like Cartier and Tiffany crafted work of art cufflinks in mother of pearl, crystal; cherished stones…These widely known and esteemed fashion names establish cufflinks as the necessary accessory for men. Some anecdotes For a good deal of centuries vitreous enamel has been widely employed to adorn jewellery of the most eminent quality- from Parisian gold snuffboxes of the 18th century to Carl Faberge’s Imperial Eggs in the early 20th century. Archaeological proof proposes that enamelling may date back to 3000BC. The Byzantine Empire, Chinese, French and Russian cultures have all influenced the development of enamelware. Cloisonné, which is a design discerned by using flattened wire to discerned the enamel, is most suitable to jewellery. And combined with mother of pearl, Swarovski Crystals and semi cherished stones fetch together ancient and contemporary materials applied to fabricate work of art cufflinks. The design possiblenesses are add infinitum. Now In the wake of Alfred Dunhill and Tiffany Mark has taken Veritas to new heights with the release of a range of sterling silver cufflinks of superior elegance. Just a brief handle will satisfy your senses. And in the tradition of great jewellers, gleaning Mother of Pearl, crystals and cherished stones to slender graceful stems, engineered to give a heap of years good linkage. And the future The resurgent popularity of cufflinks in recent years has inspired a lot of young designers. New materials like resins are at hand and they’re being combined with crystals, cat’s eye and semi precious stones, creating a new framework of styles, but without loosing classicism. The use of CAD and CAM for design and modelling are applied broad and laser welding and cutting engineering science employed to tweak the edges. Combined they give another dimension to the finished product and primarily help the progressed architect cope with the pressures of commercialism. Seasonal styles are turned around in short time as demand is met. And, what of tradition? It remains intact. Designer brands like Veritas Lbb London, Ian Flaherty and a lot of more carry it forward. |
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