Dunhill Fresh 3 4 Toilette Spray

One of the new terms that I’ve came upon in my merchandising class is brand equity. Brand equity is a measure of the brand’s capacity to capture buyer preference and loyalty. In other words, a good brand always captures a consumer’s imagination in positive ways. When I was invited to review GUESS by Marciano for Men, I couldn’t say no. GUESS has always captured a positive response from me — I’m the proprietor of multiple pairs of GUESS jeans. For me, this life style brand represents an upscale yet a casual lifestyle. GUESS by Marciano for Men captures this spirit.

GUESS with Parlux will be launching GUESS by Marciano for Men in the Spring of 2009. According to Paul Marciano, Chief Executive Officer of GUESS?, Inc., “This new fragrance proceeds to fetch to mind what makes GUESS? A top international brand. Once again representing the company’s pioneering history GUESS by Marciano fragrance for men adds a fresh and unexpected twist to the traditionalisti masculine persona.” The Chairman and CEO of Parlux Fragrances, Neil Katz, describes the GUESS by Marciano man as “modern and authentic, the GUESS by Marciano man knows what he wants. He’s confident. He’s an person with attention-getting style.”

What do I think of GUESS by Marciano for Men? A few days ago, I asked a friend what he thought when it comes to GUESS’s most recent cologne. He thought that it was natural. It would mix well with any man’s chemistry. I agree with my friend’s opinion. GUESS by Marciano is in the same category as Man by Calvin Klein and Hugo Boss’s most recent cologne, Element. These colognes are intelligently designed – mass appeal yet have a niche factor to them. In other words, GUESS by Marciano is a distinguishable and sophisticated cologne that may be worn anytime by anyone. Personally, I’ve worn this fragrance for over a week, and I can’t stop spraying it on myself. It works well with my natural body oils day and night. Thank you Parlux and GUESS for making this wondrous cologne.

What are the constituents of GUESS by Marciano for Men? This fragrance has a similar beginning as Gucci Pour Homme yet it is more subtle. It has a citrus and spicy beginning. Its top notes are Frozen Ginger Mandarin, Iced Tonic Freshness and Fresh Black Pepper. The heart of this fragrance is Wet Violet Leaf, Star Fruit, Neroli Petals, Fresh Sage, Lavender and Rosemary. These notes make the fragrance more richer. Finally, GUESS by Marciano dries down to Soft Leather, Patchouli Bud, Ebony, Amber and Skin Musk notes. The base notes gives rise to a sensual lingering scent on any man’s body.

The collection for GUESS by Marciano for Men will include a 3.4 oz Eau de Toilette Spray for $60.00, a 1.7 oz Eau de Toilette spray for $47.00, hair and body lotion for $23.00 and a 2.5 oz alcohol free deodorant stick for $19.00. It will be available at fine section stores and GUESS retail locations. I highly commend this fragrance for all authentic men who value individualism.

Dunhill Fresh 3 4 Toilette Spray

Introduced in 2005.

Dunhill Fresh 3 4 Toilette Spray Picture

Dunhill Fresh 3 4 Toilette Spray Image

Dunhill Fresh 3 4 Toilette Spray Pic

Dunhill Fresh 3 4 Toilette Spray Photo